Apsara Tea
Apsara Tea
What they do?
Apsara Tea is a renowned Tea manufacturer and recognized brand since 1964. They are well known in Indian Retail for their quality and taste. Apsara caters to the needs of tea lovers with a wide range of high quality tea blends. Over these years Apsara Tea has grown to become the most popular tea brand among families and loved by tea connoisseurs of India. With an incredible story of 50+ years, they bring a lot of innovation and development in the beverages industry.
What they do?
Apsara Tea is a renowned Tea manufacturer and recognized brand since 1964. They are well known in Indian Retail for their quality and taste. Apsara caters to the needs of tea lovers with a wide range of high quality tea blends. Over these years Apsara Tea has grown to become the most popular tea brand among families and loved by tea connoisseurs of India. With an incredible story of 50+ years, they bring a lot of innovation and development in the beverages industry.
Problems They faced?
A well known brand in the offline domain, Apsara tea was yet to explore online channels to tap Global Market. With 20+ SKU’s, cross border shipping, sales and promotional campaigns and many challenges, Apsara Tea was keen to start Online sales globally.
Problems They faced?
A well known brand in the offline domain, Apsara tea was yet to explore online channels to tap Global Market. With 20+ SKU’s, cross border shipping, sales and promotional campaigns and many challenges, Apsara Tea was keen to start Online sales globally.
Our Solution!
The AWC Team embarked on an ambitious endeavor to expand Apsara globally, starting with thorough market research for the USA. Their objective was to gain valuable insights into market trends, product ranges, optimum pricing strategies, competitive analysis, roadmap development, and projected growth. Armed with this comprehensive knowledge, we laid the foundation for Apsara’s entry into the US market.
The first step involved setting up seller accounts and meticulously managing product listings, including the intricacies of Fulfillment by Amazon (FBA). This ensured that Apsara’s products were visible and readily available to the American consumer base. With the initial groundwork completed, Apsara took its first significant stride into the US market.
Our Solution!
The AWC Team embarked on an ambitious endeavor to expand Apsara globally, starting with thorough market research for the USA. Their objective was to gain valuable insights into market trends, product ranges, optimum pricing strategies, competitive analysis, roadmap development, and projected growth. Armed with this comprehensive knowledge, we laid the foundation for Apsara’s entry into the US market.
The first step involved setting up seller accounts and meticulously managing product listings, including the intricacies of Fulfillment by Amazon (FBA). This ensured that Apsara’s products were visible and readily available to the American consumer base. With the initial groundwork completed, Apsara took its first significant stride into the US market.
Recognizing the importance of sustained growth, the AWC Team then implemented a continuous Cost-Per-Click (CPC) campaign and actively managed advertising accounts. By strategically optimizing campaigns and targeting relevant audiences, they aimed to enhance Apsara’s visibility, attract potential customers, and drive conversions. This diligent approach played a pivotal role in propelling Apsara’s growth trajectory.
Alongside the CPC campaign, the AWC Team also focused on account management, closely monitoring key performance indicators (KPIs), and fine-tuning advertising strategies to maximize results. Their relentless efforts ensured that Apsara’s presence in the US market continued to expand and flourish.
Throughout the process, collaboration and synergy between the AWC Team and Apsara remained paramount. Regular communication, analysis of campaign performance, and iterative improvements were integral to achieving sustained success in the US market. This dynamic partnership fostered an environment of adaptability, agility, and continuous improvement, enabling Apsara to thrive in a highly competitive landscape.
As Apsara’s journey in the US market progresses, the AWC Team remains dedicated to providing unparalleled support and guidance. Their expertise and insights, coupled with ongoing campaign optimization, contribute to Apsara’s ongoing growth and success.