TKCK Copper Mask
TKCK Copper Mask
What they do?
TKCK is a premium face mask brand imported from South Korea. TKCK is a premium mask brand for the complete family. TKCK imports high quality masks from Korea in multiple varieties like copper mask and KF94. They aim to provide a healthy and safe lifestyle by deferring you inhale pollutants, bacteria and other harmful contamination in the air.
Their copper masks are designed to offer protection against viruses, bacteria, and other harmful particles, while also providing comfort and breathability to the wearer. The masks are made with copper ions that have been scientifically proven to have antibacterial and antiviral properties, making them an ideal solution for personal protection.
What they do?
TKCK is a premium face mask brand imported from South Korea. TKCK is a premium mask brand for the complete family. TKCK imports high quality masks from Korea in multiple varieties like copper mask and KF94. They aim to provide a healthy and safe lifestyle by deferring you inhale pollutants, bacteria and other harmful contamination in the air.
Their copper masks are designed to offer protection against viruses, bacteria, and other harmful particles, while also providing comfort and breathability to the wearer. The masks are made with copper ions that have been scientifically proven to have antibacterial and antiviral properties, making them an ideal solution for personal protection.
Problems They faced?
One of the main challenges faced by TKCK was the initial skepticism from the public about the effectiveness of copper masks in preventing the spread of the virus. Many people were not aware of the benefits of copper ions in face masks and doubted their ability to provide adequate protection against the virus.
Another challenge faced by TKCK was the increasing competition in the market for price competitive face masks. As the demand for personal protective equipment increased, there were many mask brands available in the market, making it difficult for TKCK to differentiate their product and stand out among competitors. To address this challenge, TKCK needed to build a strong brand identity and reputation for quality and effectiveness, investing in marketing and advertising efforts to reach a wider audience.
Problems They faced?
One of the main challenges faced by TKCK was the initial skepticism from the public about the effectiveness of copper masks in preventing the spread of the virus. Many people were not aware of the benefits of copper ions in face masks and doubted their ability to provide adequate protection against the virus.
Another challenge faced by TKCK was the increasing competition in the market for price competitive face masks. As the demand for personal protective equipment increased, there were many mask brands available in the market, making it difficult for TKCK to differentiate their product and stand out among competitors. To address this challenge, TKCK needed to build a strong brand identity and reputation for quality and effectiveness, investing in marketing and advertising efforts to reach a wider audience.
TKCK launched their brand on Amazon.in and was going steadily. Their sales were stagnant for 6 months. Their ACOS on Amazon were above 50% (means marketing expense was 50% of sales). They had an in-house experienced team for Ecommerce management. They were looking to grow their online sales and tap into the US market too.
Our Solution!
Initially, the AWC team had reservations about the market potential of TKCK, a premium mask that was struggling to gain traction in online sales. However, through thorough market research and strategic planning, the team identified a viable strategy for TKCK to tap into the competitive mask market.
The market research revealed a significant demand for masks, with over 1000 options available at low prices. This posed a challenge for TKCK, as they needed to differentiate themselves and establish a strong presence in the market. With unwavering determination and a collaborative effort between TKCK and the AWC team, they embarked on a journey to position TKCK as a leading mask brand on the popular e-commerce platform, Amazon.
Our Solution!
Initially, the AWC team had reservations about the market potential of TKCK, a premium mask that was struggling to gain traction in online sales. However, through thorough market research and strategic planning, the team identified a viable strategy for TKCK to tap into the competitive mask market.
The market research revealed a significant demand for masks, with over 1000 options available at low prices. This posed a challenge for TKCK, as they needed to differentiate themselves and establish a strong presence in the market. With unwavering determination and a collaborative effort between TKCK and the AWC team, they embarked on a journey to position TKCK as a leading mask brand on the popular e-commerce platform, Amazon.
The AWC team utilized their expertise in e-commerce and digital marketing to develop a comprehensive strategy. This included optimizing product listings, implementing targeted advertising campaigns, and leveraging data-driven insights to enhance TKCK’s visibility and appeal to potential customers.
Through a relentless focus on quality, branding, and customer satisfaction, TKCK gradually gained momentum in the market. Within a remarkably short span of six months, they emerged as the leading mask brand on Amazon, surpassing their competitors and capturing a significant market share.
The success achieved in the online marketplace inspired TKCK and the AWC team to explore new opportunities for expansion. Recognizing the potential of the US market, the AWC team supported TKCK in their endeavor to step into this lucrative market. With meticulous planning, market analysis, and strategic execution, TKCK successfully entered the US market, further expanding their reach and customer base.