The Ultimate Guide to Setting Up Facebook Ads Manager


In this ultimate guide, we will walk you through the step-by-step process of setting up Facebook Ads Manager to run successful and high-converting ad campaigns. Whether you’re a beginner or an experienced advertiser, this comprehensive guide will equip you with the knowledge and tools to boost your ROI with Facebook Ads Manager.

What is Facebook Ads Manager?

Facebook Ads Manager is a powerful advertising platform provided by Facebook that allows businesses to create, manage, and track their ad campaigns on the social media giant. It provides advertisers with a wide range of tools and features to target their audience effectively and measure the performance of their campaigns.

Step 1: Create a Facebook Business Page

Before diving into Facebook Ads Manager, you need to have a Facebook Business Page. If you already have one, you can skip this step. If not, go to and follow the prompts to set up your business page. Choose the appropriate category, add a profile picture, cover photo, and fill in the necessary information to make your page look professional and appealing to your target audience.

Step 2: Accessing Facebook Ads Manager

To access Facebook Ads Manager, go to and log in with your Facebook account associated with your business page. If you don’t have a Facebook Business account, you can create one during the login process. Once logged in, you will be redirected to Facebook Ads Manager.

Step 3: Set Up Your Facebook Ads Account

In Facebook Ads Manager, the first thing you need to do is set up your Ads Account. Click on the “Ads Accounts” tab on the left-hand side menu and select “Add New Ad Account.” Follow the prompts to enter your account information and choose your preferred currency and time zone.

Step 4: Create Your First Ad Campaign

Now that your Ads Account is set up, it’s time to create your first ad campaign. Click on the “Campaigns” tab in the Ads Manager and select “Create.” Choose your campaign objective based on your advertising goals. Facebook offers various objectives, such as brand awareness, traffic, conversions, and more.

Step 5: Define Your Target Audience

Defining your target audience is crucial for the success of your ad campaigns. Click on the “Ad Set” tab within your campaign and select “Create Ad Set.” Here, you can define your audience based on demographics, interests, behaviors, and connections. Utilize Facebook’s Audience Insights to gather data and insights about your target audience.

Step 6: Set Your Budget and Schedule

Now it’s time to allocate your budget and set the schedule for your ad campaign. Determine your daily or lifetime budget, depending on your campaign duration and objectives. You can also set the start and end dates for your campaign or choose to run it continuously.

Step 7: Create Your Ad Creative

The ad creative is the visual and textual content that will appear to your target audience. Choose the ad format that best suits your campaign, such as single image, carousel, video, or slideshow. Create engaging ad copy and select eye-catching visuals that align with your brand and message.

Step 8: Review and Launch Your Ad Campaign

Before launching your ad campaign, review all the settings, targeting options, and ad creatives. Double-check that your pixel is correctly installed on your website if you’re using it for tracking. Once you’re satisfied with everything, click on the “Review Changes” button and then “Submit” to launch your campaign.

Frequently Asked Questions (FAQs)

1. How much does it cost to set up a Facebook Ads Manager account?

Setting up a Facebook Ads Manager account is free of charge. However, keep in mind that you will need to allocate a budget for your ad campaigns, as Facebook charges for advertising based on your chosen objectives and targeting options.

2. Can I run ads on Facebook without a business page?

No, you need to have a Facebook Business Page to run ads on Facebook. The business page serves as the foundation for your ad campaigns and allows you to connect with your target audience effectively.

3. What payment methods does Facebook Ads Manager accept?

Facebook Ads Manager accepts various payment methods, including credit and debit cards, PayPal, and Facebook ad coupons. Ensure that your chosen payment method is active and has sufficient funds before running your campaigns.

4. How long does it take for ads to be approved on Facebook?

The ad review process on Facebook typically takes around 24 hours, although it may take longer during peak times or if the ad requires additional review. Make sure your ad complies with Facebook’s advertising policies to avoid any delays in approval.

5. How can I track the performance of my ad campaigns?

Facebook Ads Manager provides detailed insights and performance data for your ad campaigns. You can track metrics such as reach, impressions, clicks, conversions, and more. Use this data to optimize your campaigns and improve your ROI over time.


Setting up Facebook Ads Manager is the first step towards running successful ad campaigns on the world’s largest social media platform. By following this ultimate guide and utilizing the tools and features offered by Facebook Ad Manager, you can effectively reach your target audience, boost engagement, and achieve a higher return on your advertising investment.

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